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What drives trust in your business?
Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?
Managing internal communications during rapid growth
Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.
MindFire receives “Best Place to Work” recognition from local young professionals group
The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.
MindFire named to CBJ’s Fastest Growing Companies list 2nd year in a row
The paper's annual award recognizes the region's fastest growing companies.
Are you ready for SoLoMo?
SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.
MindFire featured in global package design book
Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.
MindFire named finalist in The Network’s 2012 Best Place to Work award
The Network: Young Professionals of the Quad-Cities will announce winner of the award at May 3rd event.
What kind of New Thinker are you?
Have you heard of Hyundai's New Thinkers Index?
Are you ready for the Facebook Timeline transition?
The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!
Are you setting clear marketing goals?
If you're executing tactics and strategies willy-nilly and without setting clear goals, then you're doomed to fail. Here's why:
Does your brand have personality?
Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?
Design lingo: the 12 most commonly used graphic design terms, defined.
Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.