Instagram Stories – what marketers need to know
November 28, 2017 | MindFire Team
The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.
So you think you need a new website…
October 30, 2017 | Caroline Schweitzer
While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.
Grill the Arsonist: Kyle
August 8, 2017 | MindFire Team
It’s that time again! This month we’re delving deeper into the mind of Kyle Krier, Design Arsonist and Co-owner at MindFire to see what gets him fired up.
Grill the Arsonist: Jamie
July 13, 2017 | MindFire Team
This time we’ve got Jamie, our Interactive Arsonist, in the hot seat. Jamie began her career as a media planner, but quickly fell in love with the web development world...
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
