Big
Thinking
Are you looking at your brand through your customer’s eyes?
Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.
Do you think like a rock star?
What's the difference between you and a rock star? It might be how you treat your customers.
4 things political campaign ads can teach us about marketing
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.
What’s your story?
Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.
How human is your brand?
One of the new mantras in marketing is "humanize the brand."
Word of mouth marketing has a whole new taste
People trust - and often base their buying decisions - on the product/service reviews they read online.
American Bankers Association recognizes MidWestOne Bank’s campaign as hot!
MindFire work is featured in ABA Bank Marketing Magazine.
Branding vs. marketing
What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.
When it comes to service, perception is reality
Providing great customer service is all about expectations - yours and theirs.
MindFire wins 13 awards at 2012 Dammies, including Best of Show
MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.
Keeping it simple
People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.
What drives trust in your business?
Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?