Account-Based Marketing – personalized marketing on steroids

September 9, 2019 | Erik Meade

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

Mind the (digital) gap

August 5, 2019 | James Patrick Schmidt

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

Your personal brand can help boost your business brand

June 28, 2019 | Lynn Manternach, Ph.D.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.

Grill the Arsonist – Elliott K.

June 6, 2019 | Inga Rundquist

Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…

A day in the life of a marketing arsonist

May 31, 2019 | Amanda Bertolozzi

For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.

Four favorite marketing resources

May 13, 2019 | Caroline Schweitzer

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.