Questions for your brand’s new look

August 24, 2020 | Kyle Krier

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

Grill the Arsonist – Kristin E.

August 3, 2020 | Inga Rundquist

We’re heating up the blog today by putting Marketing Arsonist Kristin Enright on the hot seat.

Five steps to boost your brand with analytics

July 20, 2020 | MindFire Team

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

Your guide to social media during a crisis

May 15, 2020 | MindFire Team

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.