Empowering Abilities

November 20, 2023 | Denise Hnytka

Changing a brand name is a big step! The team at the organization formerly known as Handicapped Development Center (HDC) came to us asking for help with the process. MindFire recommended a back-to-basics approach by involving stakeholders and supporters. Through a Discovery session, followed by online survey research, we asked questions about words and phrases […]

South Slope Cooperative Communications

June 1, 2021 | MindFire Team

There are few things that make us happier than when clients ask us to evolve their brand and infuse it with fresh energy.  That’s exactly what we did for South Slope Cooperative, a broadband internet, phone and television services provider in East Central Iowa. Using our FireBrand process, we got to work by diving into […]

MidWestOne

March 20, 2020 | MindFire Team

At MindFire, we know branding, and we like to emphasize that brand in all aspect of our clients’ business. We did exactly that for our friends at MidWestOne when they were in need of a brand refresh. We used research to develop a clear target audience, and then we built the refreshed brand upon that […]

Mississippi River Distilling Company Design

September 9, 2015 | Tony Nagy

Good design is about so much more than pretty things to look at. Usability is just as important. When Mississippi River Distilling Company challenged us to redesign their bottle and labels, they asked us to create a memorable design while making sure the bottles were highly functional to meet distributor, retailer and bartender needs. In coming […]