Niabi Zoo
December 7, 2018 | Inga Rundquist
Building a strong brand requires consistency and discipline. Take Niabi Zoo as an example. We started by creating strategic messages for all external communications. Next, we used those messages, along with a refreshed visual identity, in social media to raise brand awareness with visitors and potential visitors. Next up – newsletters, print ads, zoo signage […]
Skogman Realty
August 23, 2018 | Inga Rundquist
Skogman Realty needed to tell their story of expertise in a way that resonated with millennials and first-time home buyers. Enter our campaign: Skogman Knows. After researching what differentiates Skogman real estate agents from competitors, we crafted a complete brand campaign that was confident, lighthearted and ready to smash through the cluttered marketplace. Through strategic […]
Bergstrom
March 20, 2017 | Inga Rundquist
Kysor, a division of Bergstrom Inc., has all the HVAC parts you could possibly need – but not everyone knew this. So dealers and mechanics would end up spending a lot of time searching for the specific part they needed. We decided to dramatize this grueling challenge in a way that guys would understand: hunting. […]
MidWestOne Bank
April 25, 2016 | Inga Rundquist
Let’s face it. Annual percentage yields and ATM fee refunds aren’t exactly the most exciting topics – especially when you’re on Facebook or surfing the web. So when MidWestOne Bank asked us to create a campaign to promote its Power Checking account that comes with a great interest rate, we knew the creative really had […]
University of Iowa MBA Program
September 9, 2015 | Tony Nagy
When the University of Iowa MBA Program asked us to help them connect with potential students, we knew it was paramount to create materials that were visually appealing and quick to digest. After identifying the value proposition and key messages our creative team got to work! From the 24-page program viewbook to an online campaign […]
Modern Woodmen of America
September 9, 2015 | Tony Nagy
When Modern Woodmen of America wanted to simplify the way agents communicated its brand narrative, we knew an iBook would be a perfect fit. It’s visual, engaging and most importantly, it does a fantastic job telling the Modern Woodmen brand story. The MindFire team created everything from the initial concept to the user interface, the […]
