City of Davenport
November 29, 2022 | Denise Hnytka
Sometimes the best campaign is also the simplest. Take the “Lock It Down QC” campaign by the City of Davenport, as an example. MindFire developed the strategic approach and concept for the campaign around the reminder that the simple act of locking your car prevents crime. The key to igniting success? Getting straight to the […]
John Deere
October 12, 2022 | Denise Hnytka
When you have quality construction equipment at the right price, you need to make sure your audience knows it’s within reach! That’s what we did with John Deere and its compact equipment line when we launched “The Own It Offer” campaign. It was so popular, it keeps coming back – giving us the opportunity to […]
Quad Cities International Airport: Flyer’s Remorse Branding
March 25, 2022 | MindFire Team
MindFire Brand Development: The Quad Cities International Airport (MLI) needed to catch the attention of local travelers up in the air about spring and summer travel plans. Understanding that big airports are often synonymous with big hassle, MindFire set out to showcase the reasons why customers would regret not starting their trip in Moline. Using a […]
Illinois Casualty Company
March 23, 2022 | MindFire Team
Illinois Casualty Company (ICC) asked MindFire to help it increase engagement with a growing target market: insurance agents providing coverage for cannabis dispensaries. To put it bluntly, they wanted to mail a desk-dominating gift to agents that would be unforgettable. When it comes to the bold topic of cannabis, creating something attention-grabbing was easy. The […]
Quad Cities International Airport
September 2, 2021 | MindFire Team
The Quad Cities International Airport came to us with an outdated brand that needed a complete overhaul. We started with an internal discovery session and external research to understand what differentiates the QC Airport from their competitors and to identify key audience characteristics. With these insights in tow, we transformed the brand’s written and visual […]
Eastern Iowa Community Colleges
December 11, 2018 | Inga Rundquist
Our friends at Eastern Iowa Community Colleges (EICC) wanted to find a way to showcase the plethora of top-tier academics, tools, technology and settings they offer students. So we crafted a confident script that embraces just why EICC is known as THE community’s college in a poised, innovative and emotional way. Rize was a great […]
