John Deere
January 2, 2025 | Olivia Martinez
When John Deere’s Go-To-Market team reached out for a new campaign to promote John Deere oil and push to the online store, we were excited to get started. We kicked off the project by digging into available customer research before evaluating competitor messaging to build a strategic approach that would connect with our audience. Enter […]
Quad Cities MetroLINK Campaign
September 23, 2024 | Denise Hnytka
Metro services the Illinois Quad Cities with 3.2 million rides each year. To share the impact that connecting people to jobs, education and so much more has on the community, MindFire developed the “Every Seat Has a Story” campaign. By highlighting the unique experiences of those who use the bus, Metro makes its riders the […]
Waratah
August 26, 2024 | Denise Hnytka
Waratah partnered with MindFire to commemorate its 50th anniversary of supporting generations of loggers worldwide and to honor those who made it happen. Enter: “For The Bold” campaign. We traveled across four countries – the U.S., Canada, New Zealand and Finland – to shoot footage of Waratah equipment being manufactured and working on a variety […]
Illinois Casualty Company Killer Creative
December 5, 2023 | Denise Hnytka
For a company that’s been around for more than 80 years, visualizing the tradition of service called for some killer creative. Illinois Casualty Company (ICC) wanted to reach the food and beverage audience, reinforcing the company’s commitment to serving the industry since 1950. Using this side-by-side concept of a milk man vs. pizza and beer […]
Quad Cities MetroLINK
December 5, 2023 | Denise Hnytka
An audience-centric approach helped us nail this ad campaign for our friends at the Illinois-based transit service MetroLINK. Metro wanted to reach college students who ride the bus with reminders to “Respect the Ride” on late-night routes. By creating fake characters and giving them mugshots with cheeky captions, Metro got its point across without scolding […]
YWCA Quad Cities
March 23, 2023 | Denise Hnytka
YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser. MindFire started with an internal Discovery Workshop that guided the development of a new brand narrative and style guide – locking in YWCA’s brand position, promise and identity that remained true to its national organization […]
