Don F. is our in-house interactive/web guru whose journey began with childhood sketches that led to a successful career in digital branding. From navigating the ever-changing world of web development to balancing professional success with family life, Don shares insights that have shaped his approach to marketing in the latest edition of Grill the Arsonist.
I practically emerged from the womb with a pen and sketch pad in hand, always destined to be creative. Throughout my childhood and high school years, I found myself torn between two paths: architecture and marketing. Ultimately, I chose to pursue a Communication Studies degree with a focus on advertising. During my college career, I became close to a marketing professor on a self-proclaimed sabbatical from his agency. He helped reinforce my passion, and here I am today. So, you could say I’ve had a lifelong passion for marketing.
First impressions are incredibly powerful. In marketing, our job is to ensure that a client’s first impression with a customer is the best it can be. In today’s digital world, a company’s website is often the first interaction a customer has with a brand. This makes the website’s function, design, and UX more important than ever. The website has become the epicenter of most brands. That’s why I feel empowered and excited to do great things for our clients.
The world of web development is constantly evolving. I like to say that for every second that ticks on the clock, web development has changed. This can be daunting, but I find it exhilarating.
I’ve always said that the most exciting project is the last one I completed. Custom web design is exactly that—customized to every brand and audience, so no two jobs are the same. Every project brings something new to the table, and every web team I’ve worked with has learned something new with each project.
Disney World OR Hawkeye Sports
Why = they are both magical and would hopefully provide me with free tickets.
The ability to hear a client. Not just words but pain points. Then, upon review, provide unvarnished recommendations that are in the best interest of the client and not the marketer.
Sleep. But all kidding aside…sleep.
Top of mind (and calendar): Attend any and all of their school and sporting events. Top of list: Just be with them and see smiles on their faces whether it is as a family or from afar with their friends. If that is on a beach, then all the better.
Yes, there was a time when I valued awards, titles and salary. Today, I see success (aside from spending time with my family) in enjoying what I do professionally and in the success of the team around me and the clients we serve. It may sound trite, but it’s true. I’ve come full circle to realize that this is what initially drew me to this business.
