As a Brand Arsonist, Chloe knows smart marketing strategies build brand loyalty. Chloe shares the source of her inspiration in this edition of “Grill the Arsonist.”
The opportunity to be both creative and strategic has always been appealing to me. After receiving Marketing and Communications degrees from Augustana College, it was only fitting (as a Peoria native) I start my career within the Caterpillar dealer network practicing digital marketing. Five years later, I was ready to focus on a client-centered role, which lead me straight to MindFire. No matter if it’s for a global brand or local mom-and-pop shop, figuring out how to best tell your story is what I love to do!
I’ve always admired Coca-Cola – with iconic campaigns like the “Always Coca Cola” polar bears. The polar bears made their television debut in 1993, but 30 years later, they’re still immediately associated with Coke. More recently the “Share a Coke with…” campaign replaced the company’s logo on the bottles with 250 of the most popular first names, and it went viral! That’s the kind of personalized branding that rises above the clutter.
No matter the size, product or service, customers are looking for connection. They don’t want to be viewed as just a consumer of a product. When you create a community around your brand, you give people an emotional tie that leads to loyalty.
I’m watching for the game, the funny commercials and to use the occasion as an excuse to eat football food, too! Nothing beats a good buffalo chicken dip. That’s a must for every Super Bowl watch party.
A food and beverage company would be so much fun to work with. I’d love to collaborate with a winery, helping them with naming and designing labels. I bet they would let me sample some!
When it comes to the agency world, I've been on both sides – as a client and now as a Brand Arsonist. When I was in the dealer network grinding as a Digital Marketing Specialist, choosing the right strategic partners was crucial to my team. That experience makes me appreciate the value of an agency relationship even more. I strive to be a teammate to our clients – a true extension of their marketing group –who is reliable and full of fresh ideas. I believe collaboration and curiosity leads to long-lasting relationships and success. I promise to bring those two attributes to the table daily for our clients!
Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.
