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The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

This time we’ve got Jamie, our Interactive Arsonist, in the hot seat. Jamie began her career as a media planner, but quickly fell in love with the web development world...

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.

Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.

For the 4th year in a row, MindFire Communications has been listed on the Inc. 5000 list of the fastest-growing private companies in America.

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

MindFire Communications had a smokin’ hot night at the 48th Annual American Advertising Awards in Iowa City on February 27. The gang of Arsonists took home five Gold awards, one Silver award and Judge’s Choice.

There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.