Is mobile taking over?

January 29, 2019 | MindFire Team

Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.

So you think you need a new website…

October 30, 2017 | Caroline Schweitzer

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

Track advertising ROI with UTM links and conversion tracking

February 22, 2016 | Inga Rundquist

There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?

May 7, 2015 | Inga Rundquist

Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]

Are you ready for the Internet of Things?

May 27, 2014 | Inga Rundquist

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

Hello Hummingbird, goodbye Google keyword data

November 1, 2013 | Inga Rundquist

Google has made some major changes in the past months and it’s important we pay attention