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Grill the Arsonist: Meet Jennifer
This month we are grilling one of our newer Arsonists, Jennifer Sautter! Jen is a seasoned vet when it comes to agency work. She’s been in the field for many years and is a pro at identifying the marketing tactics to fire up your brand. Can she stand the heat to be grilled??
MindFire makes Inc. 5000 list for 4th time
For the 4th year in a row, MindFire Communications has been listed on the Inc. 5000 list of the fastest-growing private companies in America.
Measuring marketing success – three articles to get you started
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
Heed the dangers of tone-deaf marketing
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
5 exercises that will make you a marketing hotshot
Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?
Is it time to get snappin’? How to figure out if your brand should be on Snapchat
Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.
MindFire wins 8 American Advertising Awards
MindFire Communications had a smokin’ hot night at the 48th Annual American Advertising Awards in Iowa City on February 27. The gang of Arsonists took home five Gold awards, one Silver award and Judge’s Choice.
Make 2016 the year you push your marketing to the next level
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
MindFire listed as one of Inc. magazine’s 500/5000 Fastest Growing Companies for third time
For the third time in as many years, Inc. magazine has named MindFire Communications one of the fastest-growing privately-held companies in America. The annual listing placed MindFire, with offices in LeClaire and Cedar Rapids, in the 3,960th spot in the country, and 18th spot in the state of Iowa. The third straight appearance on the list […]
Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
MindFire recognized as CBJ Fastest Growing Company for 4th time
For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]
MindFire earns 15 American Advertising Awards from American Advertising Federation
MindFire Communications had a smokin’ hot showing at the annual American Advertising Awards Gala by winning 15 awards, including the top honor of Best of Show, three Judge’s Choice Awards and two Best of Category Awards. “We are incredibly proud of this recognition, and we want to thank our clients for trusting us with their […]