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Digital, SEO, content, social and design resources to up your game
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
The power of storytelling: How brand build connections
Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.
Crafting killer videos: hook ‘em, pace it and keep it snappy
Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.
Grill the Arsonist – Allison B.
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
Have you been influenced by a “de-influencer”?
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
A strong brand leads to a fast (and fun!) partnership on breaking news
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
Does your brand need a podcast?
Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.
Marketing trends to watch in 2023
If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.
Facebook pages have a new look – are you here for it?
According to Meta, NPE is a new way for page admins to manage their professional presence by helping them build their brand, grow their audience and connect with followers.
Instagram is all in on Reels – and you should be, too!
By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.
How to level up on YouTube
If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.