Big
Thinking

Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.

As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.

Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.

With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.

The smokin’ gang of Arsonists took home a total of 13 DAM Awards.

All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

People trust - and often base their buying decisions - on the product/service reviews they read online.

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.

Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.

The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.