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We’re turning the tables… for this installment of “Grill the Arsonist,” the interview-er is now the interview-ee! Let's see what she had to say...

As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...

I’ve spent a fair amount of my time over the past nine years helping MindFire clients develop, manage and measure social media marketing programs. Here are a few things I’ve learned that just might save you a headache or two…

Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.

There are few things we love more than a fantastic marketing campaign, and 2017 brought some genius creations from brands we know and love.  We asked a few of our Arsonists to tell us their favorites, and they didn’t disappoint…

The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?

Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…

How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?

This month we are grilling one of our newer Arsonists, Jennifer Sautter! Jen is a seasoned vet when it comes to agency work. She’s been in the field for many years and is a pro at identifying the marketing tactics to fire up your brand. Can she stand the heat to be grilled??