Big
Thinking

Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.

At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.

For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.

You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.

What's it like to be an intern at MindFire? Our very own Macey Harms shares her experiences...

With so many different platforms to choose from, how do you know what the best platform is for your brand?

We’re all still digesting the trip and how we can take the lessons we’ve learned and apply them in our personal and professional lives. But some things are certain...

MindFire Communications was recognized by the Construction Media Alliance for campaigns developed for John Deere and Hitachi Construction Machinery – Americas.