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You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts. 

The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

How do you accomplish your big picture goals while putting out the small fires that pop up every day?

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”