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The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.

If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.

Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste

It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.

More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?

The hot topic among many marketers these days are QR codes, or quick response codes. In a relatively short time span, they've leapt onto the marketing scene and, as recent stats suggest, they're starting to catch on.

MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

Chances are you've probably heard that Facebook recently underwent another Facelift. And while some of the previous modifying, updating and sculpting over at Facebook have gone undetected, this change has turned more than just a few heads.

MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).

MindFire continued its Addy award hot streak at the American Advertising Federation Cedar Rapids - Iowa City ADDY Awards Gala last Friday, winning four awards, including Judge's Choice.

The room was ablaze at the Quad City Advertising Federation Addy Award ceremony recently as the team of MindFire Communications arsonists was awarded a total of 11 Addy awards.