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Thinking

Get emotional. It’s the logical thing to do.
It’s time to get emotional when it comes to building your brand.

Sick of hyper-connected world? Your customer may be too!
As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.

The 4-1-1 on Facebook metrics
With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.

MindFire awarded 13 DAM awards, including Best of Show for second year in a row
The smokin’ gang of Arsonists took home a total of 13 DAM Awards.

MindFire takes Best of Show at Cedar Rapids-Iowa City ADDY Awards 2 years in a row
MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.

Now is the time to focus on your brand
Is this the year you really get serious about building your brand?

4 things political campaign ads can teach us about marketing
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

Word of mouth marketing has a whole new taste
People trust - and often base their buying decisions - on the product/service reviews they read online.

MindFire wins 13 awards at 2012 Dammies, including Best of Show
MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.

Keeping it simple
People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.

MindFire receives “Best Place to Work” recognition from local young professionals group
The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.

MindFire named to CBJ’s Fastest Growing Companies list 2nd year in a row
The paper's annual award recognizes the region's fastest growing companies.