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Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
MindFire recognized as CBJ Fastest Growing Company for 4th time
For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]
MindFire earns 15 American Advertising Awards from American Advertising Federation
MindFire Communications had a smokin’ hot showing at the annual American Advertising Awards Gala by winning 15 awards, including the top honor of Best of Show, three Judge’s Choice Awards and two Best of Category Awards. “We are incredibly proud of this recognition, and we want to thank our clients for trusting us with their […]
It’s a visual world. Show your story.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant.
Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
MindFire named to Inc. magazine’s 500|5000 Fastest Growing Companies for second time
For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.
7 hot Twitter tips you can implement today
The idea of Twitter probably sounded far-fetched and a little insane when its founders pitched the website, but as of 2014 there are 271 million monthly active users. So, how can your business create a Twitter presence that is responsive, engaging and brand worthy? We‘ve got 7 tips for you.
The benefits of a brand style guide
Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.
Are you ready for the Internet of Things?
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
Are you following these content marketing best practices?
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.
Who do you love?
According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.
The art of real-time marketing
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.
7 attributes of a hot brand
Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.