Are you ready for SoLoMo?

May 1, 2012 | Inga Rundquist

SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

Are you ready for the Facebook Timeline transition?

March 28, 2012 | Inga Rundquist

The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!

Pinterest bursts into social media world, becomes top traffic driver for retailers

February 7, 2012 | Inga Rundquist

Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.

Is Social Media in your 2012 plan?

December 12, 2011 | Lynn Manternach, Ph.D.

Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.

Are you ready for real-time marketing?

August 30, 2011 | Inga Rundquist

Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste

3 changes to Facebook pages that make marketing easier

March 24, 2011 | Inga Rundquist

Chances are you've probably heard that Facebook recently underwent another Facelift. And while some of the previous modifying, updating and sculpting over at Facebook have gone undetected, this change has turned more than just a few heads.