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Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.

In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.

For the 4th year in a row, MindFire Communications has been listed on the Inc. 5000 list of the fastest-growing private companies in America.

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.

MindFire Communications had a smokin’ hot night at the 48th Annual American Advertising Awards in Iowa City on February 27. The gang of Arsonists took home five Gold awards, one Silver award and Judge’s Choice.

This feature also unlocks a big opportunity to not only understand what consumers are feeling, but why they are feeling it.

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.

It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming. As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.

For the third time in as many years, Inc. magazine has named MindFire Communications one of the fastest-growing privately-held companies in America. The annual listing placed MindFire, with offices in LeClaire and Cedar Rapids, in the 3,960th spot in the country, and 18th spot in the state of Iowa. The third straight appearance on the list […]