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With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

People trust - and often base their buying decisions - on the product/service reviews they read online.

SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!

Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.

Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.

Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

Chances are you've probably heard that Facebook recently underwent another Facelift. And while some of the previous modifying, updating and sculpting over at Facebook have gone undetected, this change has turned more than just a few heads.

Facebook now has more than 500 million active users. Five hundred million! That's a 5, with eight zeros behind it. And that's not all. Of the 500 million active users, 50 percent log on to Facebook in any given day.

Indulge us, if you will, with this little scenario: One morning you open your Outlook to find your inbox full of emails from friends, colleagues and clients who are shocked and outraged about a comment one of your employees made on an industry blog.