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Consumer research: Should you buy or DIY?
We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes that’s easy and obvious. Most of the time, it’s not. Consumer research can provide a powerful strategic foundation for success. Having a clear understanding of who your customers are, why they choose to do business with […]
Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
MindFire recognized as CBJ Fastest Growing Company for 4th time
For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
MindFire named to Inc. magazine’s 500|5000 Fastest Growing Companies for second time
For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.
Boost your bottom line with customer insight
Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.
Are you putting yourself in your customer’s shoes?
We've got some questions for you...
Relevance is defined by the consumer
Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.
Hello Hummingbird, goodbye Google keyword data
Google has made some major changes in the past months and it’s important we pay attention
Education + Marketing = Engagement
Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.
The 4-1-1 on Facebook metrics
With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.
Are you connecting your online and offline marketing?
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.