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Charlotte ignites our creative spark: MindFire’s 2024 Inspiration Expedition
Our 2024 Inspiration Expedition galvanized Arsonists to expand their knowledge, embrace creativity and discover new ways to spark eureka moments!
6 simple practices to keep your brand relevant
Is your brand keeping up with the times? Check out our latest blog post for 6 simple practices to keep your brand relevant and engaging.
The smart marketer’s guide to using AI for social media
Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]
Your bottom line depends on your brand
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
5 keys to creating high quality content
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
Grill the Arsonist – Olivia M.
MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.
Understanding the benefits of survey research
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
Branding in the days of default distrust
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Get to know your audience
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.