Why metrics matter in marketing
October 22, 2024 | Olivia Martinez
Learn why tracking metrics is key to smarter marketing. Discover how data-driven insights boost ROI, optimize campaigns and elevate your brand.
Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
Understanding the benefits of survey research
March 18, 2022 | Kristin Enright
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
Get to know your audience
August 18, 2021 | Caroline Schweitzer
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Five steps to boost your brand with analytics
July 20, 2020 | MindFire Team
Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.
When it comes to branding – research should come first
February 27, 2019 | MindFire Team
Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.
