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Thinking
Does your brand have personality?
Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?
MindFire wins 20 awards at Cedar Rapids Iowa City ADDY awards gala, including Best of Show
It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.
Employee engagement is vital to a strong brand
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
Are you ready for real-time marketing?
Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste
Marketing has changed. Have you?
It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.
MindFire voted Best PR/Advertising firm by readers of the Corridor Business Journal
The readers of the Corridor Business Journal have voted MindFire Communications as the Best PR/Advertising Firm in the region.
MindFire recognized as one of Corridor’s 20 Fastest Growing Companies
MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.
MindFire now accredited by Better Business Bureau
MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).
MindFire heats up 2011 Addy Awards ceremony in Cedar Rapids with 4 awards including Judge’s Choice
MindFire continued its Addy award hot streak at the American Advertising Federation Cedar Rapids - Iowa City ADDY Awards Gala last Friday, winning four awards, including Judge's Choice.
MindFire takes home 11 awards at 2011 Addy Award ceremony in Quad Cities
The room was ablaze at the Quad City Advertising Federation Addy Award ceremony recently as the team of MindFire Communications arsonists was awarded a total of 11 Addy awards.
A love letter from your brand
Remember me? Its me, your brand. The two of us used to be very close. I was the only thing you would think about all day. You used to focus all your attention on me. And we'd talk all the time.
Will 2011 be the year we get back to our real senses?
The Kent State Folk Festival created a small ripple in the advertising world late last year when it released its print campaign to promote the annual event. Ads featured headlines like, "Let your memory download the music for a change."