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You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!

In this round of “Grill the Arsonist,” we’re putting Social Arsonist Rachel Bearinger in the hot seat. Rachel’s days are filled with managing online communities using our clients’ unique voices.

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.

When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.

We’re heating up the blog today by putting Marketing Arsonist Kristin Enright on the hot seat.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.

For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.

Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.

Sarah Larson joined the MindFire team this fall as a Public Relations Arsonist. Let’s see what she had to say for herself when the interview is turned on her!