Why isn’t the media covering my event? A PR pro’s guide to scoring earned media

June 19, 2024 | MindFire Team

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

How your brand serves as your best recruitment tool

March 19, 2024 | MindFire Team

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

Grill the Arsonist – Denise H.

August 22, 2023 | Inga Rundquist

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

Does your brand need a podcast?

March 29, 2023 | MindFire Team

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

Three ways to make media pitches work

August 22, 2022 | MindFire Team

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

Grill the Arsonist – Amanda B.

December 14, 2021 | Caroline Schweitzer

Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.