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Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.

MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

Hey execs - are you spending time on LinkedIn? Here's how growing your presence can have a dramatic impact on your personal brand and business.