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What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

Google has made some major changes in the past months and it’s important we pay attention

Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.

Too often marketers fall into the trap of simply doing the same thing they’ve always done.

The smokin’ gang of Arsonists took home a total of 13 DAM Awards.

All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.

MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.