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Track advertising ROI with UTM links and conversion tracking
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Make 2016 the year you push your marketing to the next level
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
Make simplicity part of your brand
It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming.
As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.
MindFire listed as one of Inc. magazine’s 500/5000 Fastest Growing Companies for third time
For the third time in as many years, Inc. magazine has named MindFire Communications one of the fastest-growing privately-held companies in America. The annual listing placed MindFire, with offices in LeClaire and Cedar Rapids, in the 3,960th spot in the country, and 18th spot in the state of Iowa. The third straight appearance on the list […]
Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
MindFire recognized as CBJ Fastest Growing Company for 4th time
For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
MindFire earns 15 American Advertising Awards from American Advertising Federation
MindFire Communications had a smokin’ hot showing at the annual American Advertising Awards Gala by winning 15 awards, including the top honor of Best of Show, three Judge’s Choice Awards and two Best of Category Awards. “We are incredibly proud of this recognition, and we want to thank our clients for trusting us with their […]
It’s a visual world. Show your story.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant.
Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
MindFire named to Inc. magazine’s 500|5000 Fastest Growing Companies for second time
For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.
Are you ready for the Internet of Things?
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
Are you following these content marketing best practices?
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.