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Three ways to make media pitches work
Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.
Branding in the days of default distrust
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
How to level up on YouTube
If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
Get to know your audience
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Should your brand be on TikTok?
TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join.
The cookie-less future and what it means for your business
Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts.
Selecting media metrics that matter
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Marketing during a global crisis
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
Working from home: How we’re adjusting
When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.
Grill the Arsonist – James Patrick S.
James has become a valuable asset to MindFire and our clients. He’s got the sweet-talking skills you need as a media buyer and the strategic thinking smarts to pull it all together. See if he can handle the hot seat.