The content marketing crusade – are you ready?

October 1, 2014 | MindFire Team

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

Is it time for the truth?

August 11, 2014 | Lynn Manternach, Ph.D.

Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.

Mobile email marketing: flirting with the tipping point

July 7, 2014 | Kristin Stires

The Radicati Group reports approximately 182.9 billion emails were sent worldwide each day in 2013. Yep, that’s billion with a “b.”

Are you putting yourself in your customer’s shoes?

April 25, 2014 | Inga Rundquist

We've got some questions for you...

Are you following these content marketing best practices?

February 26, 2014 | Kristin Stires

As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.

Relevance is defined by the consumer

February 21, 2014 | Lynn Manternach, Ph.D.

Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.