Leslie Jones and the story of NBC’s real-time marketing success

August 22, 2016 | Inga Rundquist

In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.

Measuring marketing success – three articles to get you started

August 8, 2016 | MindFire Team

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

Heed the dangers of tone-deaf marketing

July 24, 2016 | Inga Rundquist

The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]

5 exercises that will make you a marketing hotshot

June 6, 2016 | Inga Rundquist

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

Confirmation bias in branding – did this prove what you already knew?

April 18, 2016 | Inga Rundquist

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Remember – your audience thinks in a blink

February 8, 2016 | Inga Rundquist

If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”