Four favorite marketing resources

May 13, 2019 | Caroline Schweitzer

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.

Is mobile taking over?

January 29, 2019 | MindFire Team

Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.

Your copy is only as good as your designer

December 17, 2018 | Caroline Schweitzer

You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.

3 key things to know when working with influencers

November 12, 2018 | MindFire Team

An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?

Evergreen content. Why you need it and why it’s beautiful.

July 25, 2018 | Caroline Schweitzer

In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!

Our favorite campaigns from 2017

January 2, 2018 | MindFire Team

There are few things we love more than a fantastic marketing campaign, and 2017 brought some genius creations from brands we know and love.  We asked a few of our Arsonists to tell us their favorites, and they didn’t disappoint…