How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

Is your brand feeling creatively stifled? Try these steps.

February 19, 2020 | Caroline Schweitzer

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”

What [em]powers MindFire – a glance at our technology

November 18, 2019 | Tony Nagy

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

Account-Based Marketing – personalized marketing on steroids

September 9, 2019 | Erik Meade

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

Mind the (digital) gap

August 5, 2019 | James Patrick Schmidt

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

A day in the life of a marketing arsonist

May 31, 2019 | Amanda Bertolozzi

For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.