The value of simplicity

December 10, 2012 | Lynn Manternach, Ph.D.

Consumers want simpler brand experiences now more than ever before.

Are you looking at your brand through your customer’s eyes?

November 21, 2012 | Inga Rundquist

Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.

4 things political campaign ads can teach us about marketing

October 24, 2012 | Inga Rundquist

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

What’s your story?

October 22, 2012 | Lynn Manternach, Ph.D.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

Branding vs. marketing

August 13, 2012 | Lynn Manternach, Ph.D.

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

What drives trust in your business?

June 15, 2012 | Inga Rundquist

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?