Successful marketing starts with the customer

May 30, 2013 | Inga Rundquist

Too often marketers fall into the trap of simply doing the same thing they’ve always done.

Content marketing is the Great Equalizer

May 15, 2013 | Lynn Manternach, Ph.D.

Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.

You are invited to the content marketing party

April 10, 2013 | Lynn Manternach, Ph.D.

You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?

Are you connecting your online and offline marketing?

March 20, 2013 | Inga Rundquist

All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.

Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?

February 8, 2013 | Inga Rundquist

As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.

Now is the time to focus on your brand

January 16, 2013 | Lynn Manternach, Ph.D.

Is this the year you really get serious about building your brand?