Are Super Bowl ads worth it?

January 27, 2014 | Inga Rundquist

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

Who do you love?

January 20, 2014 | Lynn Manternach, Ph.D.

According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.

The art of real-time marketing

November 25, 2013 | Inga Rundquist

Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.

7 attributes of a hot brand

October 8, 2013 | Inga Rundquist

Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.

Get emotional. It’s the logical thing to do.

September 30, 2013 | Lynn Manternach, Ph.D.

It’s time to get emotional when it comes to building your brand.

Sick of hyper-connected world? Your customer may be too!

July 17, 2013 | Inga Rundquist

As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.