Big
Thinking

We're feeling a little uninspired by the invariable New Year's resolutions that are popping up these days. Lose weight. Quit smoking. Drink less. Sounds familiar, doesn't it?

In honor of Halloween, we've assembled some of the most spine-chilling, hair-raising, blood-curdling marketing tactics we've come across. Bottom line? This kind of marketing is scary. Scary, because of the damage this can do to a companies' brand.

When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?

Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.

One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.