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Are you connecting your online and offline marketing?
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
Are you looking at your brand through your customer’s eyes?
Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.
What drives trust in your business?
Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?
MindFire named finalist in The Network’s 2012 Best Place to Work award
The Network: Young Professionals of the Quad-Cities will announce winner of the award at May 3rd event.
What kind of New Thinker are you?
Have you heard of Hyundai's New Thinkers Index?
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
MindFire recognized as one of Corridor’s 20 Fastest Growing Companies
MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.
MindFire now accredited by Better Business Bureau
MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).
MindFire heats up 2011 Addy Awards ceremony in Cedar Rapids with 4 awards including Judge’s Choice
MindFire continued its Addy award hot streak at the American Advertising Federation Cedar Rapids - Iowa City ADDY Awards Gala last Friday, winning four awards, including Judge's Choice.
MindFire takes home 11 awards at 2011 Addy Award ceremony in Quad Cities
The room was ablaze at the Quad City Advertising Federation Addy Award ceremony recently as the team of MindFire Communications arsonists was awarded a total of 11 Addy awards.
Will 2011 be the year we get back to our real senses?
The Kent State Folk Festival created a small ripple in the advertising world late last year when it released its print campaign to promote the annual event. Ads featured headlines like, "Let your memory download the music for a change."
How does Google Caffeine impact your website?
Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June.