Big
Thinking
Remember – your audience thinks in a blink
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
Hit the emotional hot button for your brand
Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.
The lyrics (and statistics) of loyalty marketing
Many people think of loyalty and marketing as two different strategies. Marketing is often focused on bringing in new customers, and loyalty is all about keeping those customers coming back again and again. There’s a lot of evidence that building brand loyalty by marketing to your current customers is a strategy more likely to yield long-term success.
Consumer research: Should you buy or DIY?
We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes that’s easy and obvious. Most of the time, it’s not. Consumer research can provide a powerful strategic foundation for success. Having a clear understanding of who your customers are, why they choose to do business with […]
Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
Boost your bottom line with customer insight
Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.
Are you putting yourself in your customer’s shoes?
We've got some questions for you...
Relevance is defined by the consumer
Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.
Hello Hummingbird, goodbye Google keyword data
Google has made some major changes in the past months and it’s important we pay attention
Education + Marketing = Engagement
Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.
The 4-1-1 on Facebook metrics
With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.