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Digital, SEO, content, social and design resources to up your game
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
Why metrics matter in marketing
Learn why tracking metrics is key to smarter marketing. Discover how data-driven insights boost ROI, optimize campaigns and elevate your brand.
Grill the Arsonist – Don F.
Don F. is sharing his insights that have shaped his approach to marketing and career in web development in the latest edition of Grill the Arsonist.
Your bottom line depends on your brand
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
Understanding the benefits of survey research
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
The cookie-less future and what it means for your business
Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts.
Selecting media metrics that matter
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Grill the Arsonist – Erin M.
Since joining MindFire in August 2019 as a Brand Arsonist, Erin McKenrick has proven to be a valuable asset to the team. See what Erin had to say for herself when we put her in the hot seat…
Working from home: How we’re adjusting
When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.