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Thinking
The value of simplicity
Consumers want simpler brand experiences now more than ever before.
Do you think like a rock star?
What's the difference between you and a rock star? It might be how you treat your customers.
How human is your brand?
One of the new mantras in marketing is "humanize the brand."
American Bankers Association recognizes MidWestOne Bank’s campaign as hot!
MindFire work is featured in ABA Bank Marketing Magazine.
MindFire wins 13 awards at 2012 Dammies, including Best of Show
MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.
Keeping it simple
People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.
MindFire receives “Best Place to Work” recognition from local young professionals group
The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.
MindFire named to CBJ’s Fastest Growing Companies list 2nd year in a row
The paper's annual award recognizes the region's fastest growing companies.
Are you ready for SoLoMo?
SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.
MindFire featured in global package design book
Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.
MindFire named finalist in The Network’s 2012 Best Place to Work award
The Network: Young Professionals of the Quad-Cities will announce winner of the award at May 3rd event.
What kind of New Thinker are you?
Have you heard of Hyundai's New Thinkers Index?