Big
Thinking

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.

Building a hot brand is hard work. As you work on fueling the right brand experience, firing up employee engagement and sparking consumer loyalty, it’s possible to lose your way in the smoke cloud.

It’s time to get emotional when it comes to building your brand.

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?

As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.

Too often marketers fall into the trap of simply doing the same thing they’ve always done.

The smokin’ gang of Arsonists took home a total of 13 DAM Awards.

MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.

As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.

Consumers want simpler brand experiences now more than ever before.