The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | MindFire Team
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
It’s a visual world. Show your story.
October 27, 2014 | Lynn Manternach, Ph.D.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
Design lingo: the 12 most commonly used graphic design terms, defined.
March 6, 2012 | Dre Manor
Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.
Get creative juices flowing for campaigns that will generate buzz
August 6, 2009 | Inga Rundquist
We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition.
Roast Pork: 7 Lessons in Crisis Communication
May 22, 2009 | Inga Rundquist
What the recent swine flu outbreak and the resulting pangs of the pork industry teach us, is that there is no substitute for careful listening and quick action. You can NEVER be too prepared when it comes to upholding your brand's reputation in the market
