Big
Thinking

A global package design book.
MindFire featured in global package design book
April 12, 2012 | Inga Rundquist
Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.
An image with a color wheel and the copy "New thinker's index."
What kind of New Thinker are you?
March 29, 2012 | Inga Rundquist
Have you heard of Hyundai's New Thinkers Index?
A screenshot of Coca-Cola's Facebook page.
Are you ready for the Facebook Timeline transition?
March 28, 2012 | Inga Rundquist
The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!
A woman hiding behind a table with wallpaper in the background.
Does your brand have personality?
March 23, 2012 | MindFire Team
Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?
A graphic made up of words like "creative," "project," "beauty," "advertising" and so forth.
Design lingo: the 12 most commonly used graphic design terms, defined.
March 6, 2012 | Andrea Manor
Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.
A brand reading "Trusted Brand."
Know it. Be it. Say it.
March 29, 2011 | MindFire Team
As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.
A letter with a lipstick mark on it and surrounded by roses.
A love letter from your brand
February 8, 2011 | Inga Rundquist
Remember me? Its me, your brand. The two of us used to be very close. I was the only thing you would think about all day. You used to focus all your attention on me. And we'd talk all the time.
A man standing in front of an actively zooming grid of faces.
The art of social media – think of it as a cocktail party for your business
November 12, 2010 | Inga Rundquist
Facebook now has more than 500 million active users. Five hundred million! That's a 5, with eight zeros behind it. And that's not all. Of the 500 million active users, 50 percent log on to Facebook in any given day.
Brown paper package tied with string
5 Tips for successful key account mailings
September 18, 2009 | Inga Rundquist
One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.