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How packaging design affects choices
December 16, 2019 | Kyle Krier
Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
Grill the Arsonist – Elliott K.
June 6, 2019 | MindFire Team
Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…
A day in the life of a marketing arsonist
May 31, 2019 | Amanda Bertolozzi
For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.
Is mobile taking over?
January 29, 2019 | MindFire Team
Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.
Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
Brand apologies – We’re sorry. Please forgive us.
September 6, 2018 | MindFire Team
Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.
What it’s like to be a MindFire Intern Arsonist …
August 23, 2018 | MindFire Team
What's it like to be an intern at MindFire? Our very own Macey Harms shares her experiences...
Social media platforms – which one is right for you?
August 15, 2018 | MindFire Team
With so many different platforms to choose from, how do you know what the best platform is for your brand?
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Schweitzer
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
MindFire wins two Construction Media Alliance Awards
June 28, 2018 | Inga Rundquist
MindFire Communications was recognized by the Construction Media Alliance for campaigns developed for John Deere and Hitachi Construction Machinery – Americas.
Grill the Arsonist: Inga
May 31, 2018 | MindFire Team
We’re turning the tables… for this installment of “Grill the Arsonist,” the interview-er is now the interview-ee! Let's see what she had to say...