Big
Thinking

For Caroline, days are full of writing, concepting, meeting and…more writing.

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

Design Arsonist Paul Wanjoeh joined MindFire in February 2020 and quickly showed us his MAD design skills. Whether he’s working on print campaigns or website redesigns, Paul is extremely talented and knocks it out of the park every time. Get to know more about Paul!

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.

At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?

When the COVID-19 pandemic changed our way of life last March, most of our Arsonists transitioned to working remotely. And while it was quite the change, we found ways to make it work. That’s why we’re sharing our burning tips for successfully working from home.

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

Caroline Schweitzer made her way to the Quad Cities to join the team as MindFire’s Creative Arsonist in 2017. She has been a vital asset for our clients – lighting fires with her creative spark and talent. Can she handle the hot seat like she handles creating smokin’ hot concepts?