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A strong brand leads to a fast (and fun!) partnership on breaking news
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
5 keys to creating high quality content
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
5 hot marketing tips you can implement today
While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.
MindFire wins 5 ADAI Awards, including a “Best of Category”
The MindFire team earned awards across several categories for work with our diverse clients, including four Awards of Excellence and one of the coveted Best of Category awards.
Marketing trends to watch in 2023
If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.
Instagram is all in on Reels – and you should be, too!
By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.
Branding in the days of default distrust
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
How to level up on YouTube
If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
Get to know your audience
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Should your brand be on TikTok?
TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join.