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One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.

We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition.

A solid brand can be the difference between business success and failure - especially in this economy. A strong brand helps you stand out from your competitors, adds value to your product or services, and helps you connect with your consumers.

The traditional marketing and branding model is changing. The standard model was a "one-to-many" proposition, where you try to get your message to as many people as possible.

Did you know that 85% of all purchases are made by women? That doesn't mean you need to create a separate brand or marketing campaign to reach women. What you need is a smarter marketing strategy.