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Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?

Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.

Ads Worth Spreading is designed to recognize and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.

It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.

The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.

Your employees are your primary brand communicators. Do you know what they are communicating?

It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.

The steamin' hot Mississippi River Distilling Company bottle labels are heating up the pages of a brand new coffee table book called "Labels and Bottles of the Craft Spirit Industry."

MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

A smokin' hot design project from MindFire Communications is heating up the pages of the Lovely Package design blog.

MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).